Do you know what is the best marketing tool available to your business? Your Web site! If your site is only providing information or selling products then you have not exploited the marketing potential of your site yet. A web site can provide valuable information about how the customers interact with the site during their visits. This information can then be used to improve the site to better serve the visitors.
A good point to start is to ask some key questions.
- Why are people visiting your site?
- Where are they coming from?
- What pages on the site are they visiting?
- How long do they stay on a particular page and the site?
- What percentages of people are taking action while on the site? For example registering or making a purchase.
- What is the source of traffic to the web site?
Continue reading ‘Website Design – Has Your Website Design Achieved Its Full Potential?’








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